HOW A WIN ACTION WORKS
How does a Win campaign work?
A win through Loteraise is set up according to the Dutch Gaming Act, and runs much the same as a lottery - including game rules and transparent draws.
Roadmap: How does a Win Campaign work?
Step 1: How a win works: sign up
Register your organization with Loteraise and indicate that you want to organize a win promotion.
We will guide you through the preparations and advise you on how best to go about it.
Loteraise handles the entire application, including all attachments such as game rules, privacy statement and participant terms and conditions.
Stap 2: Hoe werkt een winactie: Campagne aanmaken
Organize your action by setting up a campaign in the Loteraise dashboard.
Set up easily:
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de deelnamevoorwaarden,
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the prize package,
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the duration of the action,
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and possibly promotional materials in your own corporate style.
Stap 3: Hoe werkt een winactie: Promotie & deelname
The way participants participate depends on the action.
A common form is the voucher action:
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Customers receive a voucher with their purchase (e.g., from €10 in groceries).
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The voucher contains a QR code and a unique 10-digit code.
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Scanning the QR code takes customers to your brand's personalized promotional page.
Participants enter their e-mail address and phone number and check a mandatory opt-in.
With their unique code, they then claim a digital lottery ticket - the lottery number is immediately sent by e-mail.
Stap 4: Hoe werkt een winactie: Trekking & communicatie
Afterwards, Loteraise provides:
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The draw through the certified platform
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The announcement of the winners
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Communication to participants
So Loteraise regulates everything - from gaming regulations to privacy policies - fully in line with gaming laws.
Stap 5: Hoe werkt een winactie: Verzamel de data van alle deelnemers en gebruik deze voor marketingdoeleinden
Import the data into mailchimp or similar program and use it to distribute a newsletter or highlight offers.Frequently asked questions (FAQ)
How can participants enter a win promotion?
Dat hangt af van jouw campagneopzet.
Een populaire methode is de voucher-actie: Klanten ontvangen bij hun aankoop een voucher met QR-code en unieke 10-cijferige code. Via de QR-code komen ze op een online actiepagina waar ze hun e-mail en telefoonnummer invullen en een opt-in aanvinken. Ze ontvangen direct per e-mail hun lotnummer. Loteraise biedt ook alternatieven, zoals online registraties via social media of promotiepagina’s op maat.
How long may a win contest run?
De looptijd bepaal je zelf, maar meestal is dit tussen de 2 weken en 3 maanden maar maximaal een half jaar. De precieze duur wordt afgestemd met de vergunningverlener (gemeente of KSA). Loteraise adviseert hierbij wat het meest geschikt is voor jouw doel en doelgroep.
What does a win give my business?
A win promotion is a powerful marketing tool:
You increase awareness of your brand or event
You encourage customer loyalty
You collect valuable customer data (AVG-proof)
You generate additional traffic to your website or store
All results can be viewed through the Loteraise dashboard.
Who takes care of the legal documents?
All legal components - such as gaming regulations, privacy statement, permit application and draw reporting - are prepared and submitted by Loteraise.
This ensures that everything complies with the Gaming Act and the AVG.
Can multiple stores or branches participate in one promotion?
Yes. You can set up one central win campaign where multiple locations give out vouchers.
Loteraise can generate unique QR codes and codes for each branch so you can track performance by location.
What does a win through Loteraise cost?
Costs depend on the size of the promotion, the prize package and the license (municipality or KSA).
You pay fixed subscription fees and a percentage of the prize pool.
Loteraise makes a clear price indication in advance.
What happens after the action ends?
After the draw, you will receive a full report with:
the number of participants
the draw and winners
communication and fiscal processing
and supporting documents for the licensing authority.
This allows you to complete the action neatly and account for it transparently.
Start today with Loteraise
Want to organize an online win contest without the hassle? With Loteraise, you have a complete platform that brings together licensing, promotion and draws. So you can focus on your business, while Loteraise makes arranging the win promotion easy.
Sign up today and find out how your organization can easily and securely launch a successful campaign!