HOW A SWEEPSTAKE WORKS

Step 1: How does a sweepstake work: Registration

Register your organization with Loteraise and indicate that you want to organize a sweepstake.
We will guide you through the preparations and advise you on how best to approach this.

Loteraise takes care of the complete application, including all attachments such as the rules of play, privacy statement, and terms and conditions for participants.

Step 2: How does a sweepstake work: Creating a campaign

Organize your campaign by setting up a campaign in the Loteraise dashboard.
Simply set:

• the terms and conditions of participation,

• the prize package,

• the duration of the campaign,

• and possibly the promotional materials in your own corporate identity.

Step 3: How does a sweepstake work: Promotion & participation

The way participants participate depends on the campaign.
A frequently used form is the voucher campaign:

• Customers receive a voucher with their purchase (e.g., from €10 worth of groceries).

• The voucher contains a QR code and a unique 10-digit code.

• By scanning the QR code, customers arrive at the personalized campaign page of your brand.

Participants enter their email address and telephone number and tick a mandatory opt-in.
With their unique code, they then claim a digital ticket — the ticket number is sent directly by email.

Step 4: How does a sweepstake work: Drawing & communication

Afterwards, Loteraise takes care of:

• The drawing via the certified platform

• The announcement of the winners

• The communication to participants

Loteraise arranges everything — from the rules of play to the privacy policy — fully in line with the gaming legislation.

Step 5: How does a sweepstake work: Collect the data of all participants and use it for marketing purposes

Import the data into Mailchimp or a similar program and use it to distribute a newsletter or to promote offers.