How to boost your lottery with social media

Social media is a powerful engine for promoting your lottery. But what is a smart way to approach this?

1. Make it visual
   Use photos of enthusiastic sellers, winning participants, or the cause you aim to support. People respond faster to visuals than to text.

2. Tell stories
   Show where the proceeds will go. For example: “With €150, a child can participate in sports for a year.” Such concrete examples resonate with people.

3. Use personal links and QR codes
   With Loteraise, each seller or team receives their own QR code. This allows you to see exactly who sells the most tickets and turn it into a fun internal competition.

4. Timing is key
   Schedule messages around important moments: the start of the lottery, interim standings, and just before the draw.

5. Make sharing easy
   Provide members with standard messages that they can easily share via WhatsApp, Facebook, Instagram, or LinkedIn.

By making smart use of social media, you not only increase sales, but also create more engagement and fun within your association or foundation.