Social media is a powerful engine for promoting your lottery. But what is a smart way to approach this?
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Make it visual
Use photos of enthusiastic sellers, winning participants, or the goal you want to achieve. People respond more quickly to images than to text. -
Tell stories
Show where the proceeds go. For example: “€150 can allow a child to play sports for a year.” Such concrete examples move people. -
Use personal links and QR codes
With Loteraise, every seller or team gets their own QR code. This way you can see exactly who sells the most tickets and turn it into a fun competition. -
Timing is key
Plan messages around important moments: the start of the lottery, interim results, and just before the draw. -
Make sharing easy
Provide members with standard messages that they can easily share via WhatsApp, Facebook, Instagram, or LinkedIn.
By making smart use of social media, you not only increase sales, but also create more engagement and fun within your association or foundation.
