Organizing your own lottery is a fantastic way to raise money for your club, association or foundation. However, there is more to it than just selling tickets. Below is a summary of the most important points:
Clear goal
Determine in advance what the proceeds will be used for. Whether it concerns new materials, renovation of the canteen or support for a good cause: a concrete goal motivates participants to buy a ticket.Prize package
Provide attractive prizes. These do not always have to be expensive – often local entrepreneurs are happy to cooperate by sponsoring something.Transparency
Make the rules and conditions clear and easily accessible. This increases the confidence of participants.Sales strategy
Use personal sales (members, volunteers) and digital channels such as QR codes and online sales links.Legal and financial matters
Check whether you need a permit (depending on the value of the prize package). You must also take into account the processing of personal data (GDPR) and secure payments.
In short: a good preparation is half the battle. With the right approach, your lottery will not only be a success, but also a safe and reliable action for all participants.
