Organizing your own lottery is a great way to raise money for your club or foundation. However, in practice, things often go wrong – resulting in unnecessary problems. Below you will find the 10 most common mistakes when organizing a lottery, and how you can easily avoid them.
- Failure to apply for a permit
A lottery without a permit is prohibited in the Netherlands. Small lotteries often fall under the municipality, larger ones under the Gaming Authority. Without a permit, your campaign can be stopped.
- Unclear prize package
It is legally not allowed to lower the value of the prize package after the permit has been issued. Many organizations forget this and get into trouble.
- Ignoring privacy rules
Personal data is processed in a lottery. Without a clear privacy statement (AVG-proof), you are not allowed to sell tickets.
- No independent draw
The draw must be fair and transparent. This usually happens under the supervision of a notary.
- Poor communication with participants
If participants do not know when the draw will take place or how they will receive the results, you will lose trust.
- Insufficient promotion
A lottery does not sell itself. Without flyers, QR codes and social media, sales often lag behind.
- Too high ticket price or unrealistic number of tickets
A ticket of €25 sounds attractive, but often scares people off. Better many small amounts than a few high ones.
- Failure to submit accounts & accountability
Afterwards, a financial accountability must be submitted to the municipality or the Gaming Authority. This is often forgotten.
- Insufficient financial transparency
Clubs sometimes forget to clearly communicate how much actually goes to the goal. That can lead to distrust.
- Not linking to a club event
Lotteries linked to tournaments, open days or promotions do much better. Without an event, involvement remains low.
Tip: With Loteraise you avoid all these mistakes. The platform automatically arranges permits, game rules, privacy, promotion and notarial draws.
Curious about how this works for your club or foundation? Feel free to contact Loteraise.
