WHO IS A SWEEPSTAKE FOR
Who is A SWEEPSTAKE for?
Who is a sweepstake for? Discover the benefits for companies, brands and festivals
A sweepstake via Loteraise is the perfect solution for companies, brands, events and festivals that want to engage their audience in an original and interactive way. With a sweepstake, you not only create enthusiasm and reach, but you also collect valuable customer data and leads — fully GDPR-proof and in accordance with the Code of Conduct for Promotional Games of Chance.
Whether you are launching a new campaign, want more visibility for your brand or want to activate visitors at an event: with Loteraise you can set up a professional sweepstake in minutes that meets all legal requirements.
Why a sweepstake works
In a time when consumers receive hundreds of stimuli every day, it is a challenge to stand out. A well-organized sweepstake breaks through that noise. People love to win — and that is what makes this marketing tool so powerful. It ensures direct attention, spontaneous interaction and positive brand associations.
In addition, a sweepstake provides valuable insights into your target group. Think of contact details, interests or location data of participants. You can then use that data to better target your marketing or optimize future campaigns.
1. Collect new customers or leads
A sweepstake is an accessible way to generate new customers or leads. For example, visitors register via a QR code, online form or social media post for a chance to win a prize.
With Loteraise, this data is immediately stored securely and you can export it for follow-up campaigns.
This way you can effortlessly build an up-to-date mailing list and increase the value of your marketing data.
2. Increase brand awareness
A well-executed sweepstake strengthens your brand awareness and increases your visibility. By using the right combination of prize, timing and promotion, you can create viral reach — especially when participants share the promotion with friends or followers.
With Loteraise you can easily personalize QR codes, flyers and online landing pages in your corporate identity. This way, every sweepstake becomes an extension of your brand identity and your brand remains top-of-mind with the target group.
3. Activate event visitors
During trade fairs, festivals or corporate events, a sweepstake offers the perfect opportunity to actively involve visitors. For example, have them scan a QR code to win a prize directly or fill in a digital lottery during the event.
With Loteraise, everything runs digitally, fairly and transparently — from participation to the draw. This ensures an extra experience on location and more engagement with your brand.
4. Strengthen customer loyalty and community
A sweepstake is not only suitable for attracting new customers, but also for thanking existing customers or followers. Think of a seasonal campaign, an anniversary promotion or an exclusive giveaway for regular customers.
This way you strengthen the relationship and loyalty with your community and increase the chance that people will buy again or recommend your brand. Loteraise makes it easy to follow participants and involve them in future promotions.
5. Collect valuable data — fully GDPR-proof
Data is worth its weight in gold, but must be handled with care. With Loteraise you collect insights about your target group in a completely GDPR-safe manner.
All participant data is stored securely, and you decide which information you request. This way you have qualitative data without compromising on privacy or compliance.
This data helps you to better understand who your target group is, which promotions appeal and where most engagement comes from. This allows you to use future marketing campaigns more smartly and effectively.
Fast, safe and professional
Whether you are organizing a brand activation, product launch, festival campaign or seasonal promotion — with Loteraise you can set up a professional sweepstake for companies in minutes.
You don’t need any technical knowledge, and everything runs completely online: from registration and payments to drawing and reporting.
With our tools you save time, strengthen your marketing and at the same time build sustainable customer relationships.
In short: a sweepstake via Loteraise is the marketing tool for companies, brands and events that want to grow in reach, engagement and valuable data — without hassle, fully GDPR-proof and 100% reliable.
