A supporter scans your QR code, selects two tickets, and checks out. For that person, it is a single purchase. Behind the scenes, there are three separate steps: an order, a payment, and the issuance of proofs of participation. Properly checking these steps prevents lack of clarity during the online ticket sales.
Follow one purchase from start to finish
Test one full order with a small team before the launch. One person buys, a second checks the administration, and a third reads the confirmation as if they are not yet familiar with the campaign. Note what actually happens at every step.
- The sales page: are the ticket price, goal, prizes, and closing time visible before someone orders?
- The checkout: is the amount correct for the chosen number of tickets?
- The processing: does a successful payment appear in the sales overview?
- The proof of participation: does the buyer recognize the campaign and the associated ticket details?
With a Ksa license, online lottery sales are permitted and the buyer must receive a proof of participation. For your campaign, check the conditions of the Netherlands Gambling Authority or the regulations for a municipal permit.
Three situations for your customer service
“The money has been debited, but I don’t see a confirmation.”
Do not let the buyer pay again immediately. First check the payment status and the provided email address. Also check if the message ended up in spam. Only resend a proof of participation after it is clear which order belongs to the payment.
“I closed the payment window.”
An interrupted screen does not tell you for certain whether the payment was completed. Use the registered payment status as the starting point. Agree internally on who checks doubtful cases, so that two volunteers do not adjust the same order at the same time.
“My ticket number appears twice in a message.”
Check the original issuance and the final ticket overview. A duplicate email is different from two issued tickets. Explain exactly what the participant has purchased and only make corrections based on the administration.
The QR code must be the correct entry point
Place a short web address and the name of the campaign under the QR code. Scan the printed version on different phones. The code should lead to the sales page, not to a general homepage where the visitor has to search for themselves. In digital messages, use a clickable link as well.
Do you want to determine first whether you will sell digitally at all? Then use the comparison of digital and paper tickets. This article covers the purchase route once that choice has been made.